Privacy Policy
Effective September 16, 2026
SkateSetups ("SkateSetups," "we," "us," or "our") is an independent, reader-supported website operated by Niklas Bäcklund that publishes information about professional skateboarders' gear setups. This Privacy Policy explains what information we collect, how we use it, and the choices you have. By using skatesetups.com (the "Website"), you agree to the collection and use of information in accordance with this policy.
Information We Collect
Information collected automatically
Like most websites, we automatically collect certain information when you visit, including your IP address, browser type, operating system, referring URLs, pages viewed, and the dates/times of visits. This is collected through Google Analytics and standard server logs, and through cookies and similar technologies described below.
Information you provide voluntarily
If you sign up for our email newsletter using the form on this site, we collect the email address you provide. We use it only to send you site updates you've asked for, and never sell or rent it to third parties. You can unsubscribe at any time using the link in any email we send.
How We Use Your Information
We use the information we collect to:
- Operate, maintain, and improve the Website
- Understand how visitors use the Website so we can improve our content
- Send newsletter updates to subscribers who opted in
- Serve relevant advertising through our advertising partners
- Detect, prevent, and address technical issues or abuse
Cookies
Cookies are small text files placed on your device that help websites function and collect certain information. We use cookies for analytics and, where applicable, advertising, as described in this policy. Most web browsers let you control cookies through their settings. Refusing cookies may affect how some parts of the Website function, but you can still use the site and will still see ads (just less personalized ones).
Google Analytics
We use Google Analytics to understand how visitors use the Website. Google Analytics uses cookies to collect standard internet log information and visitor behavior information in an anonymous form. You can opt out of Google Analytics tracking across all websites by installing the Google Analytics Opt-out Browser Add-on .
Third-Party Advertising
The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies.
Mediavine Programmatic Advertising (Ver 1.1)
The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a "device") by the web server so that a website can remember some information about your browsing activity on the Website.
First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, "Tags") may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser's cache. The "help" feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser's cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.
Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.
The Website collects the following data using a cookie when serving personalized ads:
- IP Address
- Operating System type
- Operating System version
- Device Type
- Language of the website
- Web browser type
- Email (in hashed form)
Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor's referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.
If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit the National Advertising Initiative opt out page. You may also visit the Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance's AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.
For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.
Affiliate Links
SkateSetups participates in affiliate marketing programs, including the Amazon Services LLC Associates Program and the Avantlink network (through which we link to Tactics.com). When you click certain product links on this site and make a purchase, we may earn a commission at no additional cost to you. As an Amazon Associate, we earn from qualifying purchases. These affiliate links may set their own cookies to track referrals; we do not control how these third parties use that data, and encourage you to review their respective privacy policies.
Children's Privacy
The Website is not directed at children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it.
Your Privacy Rights
European Economic Area, UK, and Switzerland (GDPR)
If you are located in the EEA, UK, or Switzerland, you have the right to access, correct, delete, or restrict the use of your personal information, and to object to or withdraw consent for its processing, including for interest-based advertising. You can exercise these rights by contacting us using the details below, or by using the consent management tool provided on this site where available.
California (CCPA/CPRA)
If you are a California resident, you have the right to know what personal information we collect, to request deletion of your information, and to opt out of the "sale" or "sharing" of personal information for cross-context behavioral advertising (which, under California law, can include the use of advertising cookies). You can exercise these rights by contacting us, or by using the privacy choices tool provided on this site where available. We do not sell personal information for money.
Do Not Track
Some browsers offer a "Do Not Track" signal. Because there is no industry-standard approach to responding to these signals, the Website does not currently respond to Do Not Track browser signals.
Data Security
We take reasonable technical and organizational measures to protect the information we collect. No method of transmission over the internet or electronic storage is 100% secure, so we cannot guarantee absolute security.
Third-Party Links
The Website contains links to third-party websites, including retailers and social media platforms. We are not responsible for the privacy practices or content of those third-party sites. We encourage you to review the privacy policy of any site you visit.
Changes to This Policy
We may update this Privacy Policy from time to time. Changes take effect when posted on this page, and we will update the "Effective" date above. We encourage you to review this page periodically.
Contact Us
If you have questions about this Privacy Policy or would like to exercise any of the rights described above, contact us at [email protected].